According to a report, “housemates had to answer questions like, what is a bitcoin wallet? or how is the price of bitcoin determined?” They were to mention the top five leading cryptocurrencies as well. Finally, they were made to draw sketches that “represent a bitcoin wallet.”
After announcing all housemates as winners, the segment sponsor, Patricia, a cryptocurrency exchange that operates in Nigeria and Ghana, gave each participant a card loaded $500 BTC.
BBN’s journey into cryptocurrency in alliance with Patricia, illustrates an important step in Nigerian efforts to increase awareness. Nigeria is already Africa’s biggest cryptocurrency market whose exchanged percentages hinders that of the nearest rival. Research from peer to peer trading platforms show that Africa’s most populous country accounts for more than 50% of traded volumes.
Senator Ihenyen, a lawyer and General Secretary with the Stakeholders in the Blockchain Technology Association of Nigeria (SIBAN), believes that the step to use BBN to attract new users is a great step.
Ihenyen says the large reach of BBN is one of the reasons he is positive about the effect of the bitcoin quiz.
In his comments on the BBN show’s outstanding numbers, Ihenyen reveals that “at the heart of Big Brother Nigeria is the youth— Nigeria’s army of youths running into tens of millions.”
He adds that it is “a show that greatly appeals to millions of young people in Nigeria. There is no doubt that the cryptocurrency quiz would make those who didn’t know anything about cryptocurrencies to become inquisitive. I see Google search for bitcoin in Nigeria increasing.”
Ihenyen also applauds the quiz sponsor, Patricia for taking an unusual method in its campaign to bring bitcoin to the masses. He says:
Definitely, the Big Brother Nigeria quiz contest will boost cryptocurrency awareness and adoption in and outside Nigeria. Especially when one considers that mainstream media rarely air programs or shows about cryptocurrencies, the approach adopted by Patricia, the obvious sponsor of the quiz competition, was simply brilliant. It did not only help put its brand in the face of millions of viewers but also helped boost crypto awareness amongst viewers. This will definitely impact adoption.
Finally, Ihenyen says he understands that “these contestants might end up boosting cryptocurrency adoption more by getting involved in some form of cryptocurrency activities.”